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A/B testing
A/B testing
Design and analysis of A/B tests.
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Purpose of A/B Testing
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What is the fundamental purpose of an A/B test?
A
To identify which of two designs users prefer by surveying them after exposure to both variants
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To compare the performance of two models trained on different datasets using the same evaluation metric
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To measure the correlation between a product change and user engagement metrics over time in real-world usage scenarios
D
To isolate the causal effect of a single change by randomly assigning users to control and treatment groups
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